“Absolutely fantastic service from start to finish.
Their in house diamond experts helped me source the best possible diamond for my engagement ring, can with certificate and was outstanding quality and value, I shopped around quite a bit as I was spending a lot of money and definitely LDE we’re not only the best service and quality product but also the most competitive priced.

I have also recommended these guys to friends and they too are absolutely loving the service and quality of product.

She said yes!!”


“I recently purchased an engagement ring from London DE. Tobias was extremely helpful and patient throughout the entire process, with the end product far exceeding my expectations.”


“I am so lucky to be the winner of a pair of diamond earrings from London DE . The earrings are absolutely beautiful and stunning. The advertised photo doesn’t do justice to how sparkling and amazing they are. Excellent customer service and quick delivery.
I would definitely recommend London DE for anyone who loves unique and elegant jewellery.”

Masra Awag

“The service I received from London DE was first rate. They created a bespoke eternity band for my wife, to celebrate our tenth wedding anniversary. London DE were helpful, flexible and returned emails and phone calls quickly and efficiently. The finished product was perfect.”

Blair Bidmead

“Absolutely stunning pair of diamond earrings that was won via their charity raffle, photos don’t do it justice with the way they sparkle! Customer service from London DE is exemplary, I look forward to doing more business with them in the future.”

Sara D

“I won a gorgeous diamond pendant from here. Excellent communication and speedy delivery enen during these difficult times. The pendant is in fact even more stunning in the flesh than the advertised picture. So delicate but incredibly beautiful. I’d definitely recommend London D E for anyone who loves their exquisite jewellery.”


“If there was an option to give 10+ stars to London.d.e I would!

I met a lovely friend of mine zakia, for lunch one day and I was telling her how I wanted to get my fiancé’s wedding band engraved into something special, in Arabic. I was afraid that I wouldn’t find anyone who would do it perfectly.

She told me to leave it with her, she booked me a consultation with Phil Spencer. I told her that I was worried if London.d.e wouldn’t engrave my ring as I bought it previously from another jewellers, but she told me not to worry. After my first consultation with Phil, I felt like I could trust him to get exactly what I wanted without stressing about a single thing, and he did exactly that.

I went in for a second consultation and this time with the lovely sales manager Tobias Graham, he told me that engraving in Arabic wouldn’t be a problem at all and that it would only take 5-6 days! He was not wrong at all. He kept me updated, and he even got the ring delivered to my address.

When I saw the final result I was almost in tears, they had engraved it ever so perfectly and the Arabic text was on point. Not one mistake. I was so impressed.

Now that I know about London.d.e I will most definitely get my jewellery from them. I trust them 100% and I have already hinted to my fiancé that my one year anniversary gift should be a diamond from London.d.e’s beautiful collection. 😉

I had a lovely experience with all the staff at London.d.e, they managed to get what I wanted and did the job swiftly. Thank you to Zakia, Phil, and Tobias! :)”

Asmaa Begum

“I had an excellent experience with London DE. Tobias was extremely helpful, and kept me up to date throughout the process of choosing and then designing a ring before my chosen deadline. They had a wide selection of jewels and at no point did I feel that the sales process was pushy. The end product was fantastic and I would highly recommend.”


“I recently used London DE to help find the perfect ring. The service and experience was faultless, and the end result matched my high expectations. Tobias was very knowledgeable, and was able to give some great advice, going out of his way to find the right stones to match the ring, and with no request/question being too much. If you are looking for some bespoke jewellery I highly recommend Phil and the team at London DE. I have no doubt I will be back for more items!”


“Perfect ring, and great service. Gave me very clear options and prices.”

Giles Mortimer

“Tobias was fantastic from start to finish. He made the process very straight forward and most importantly he made the process very discrete. The ring was even better than what I had hoped for and I’m sure my soon to be Fiancé will love it.”


“I found this company via Trustpilot and have not been disappointed. I was purchasing an emerald (with diamonds) for our 40th wedding anniversary for my wife (in secret!) and wanted one from Columbia to be made into a half eternity ring. Part of the enjoyment in undertaking such a rare task is enjoying the service and trusting the person one is dealing with. I met Phil four times in all over a six month period – the first two visits really to get to know who i was dealing with and to review a sample of emeralds. Phil helped me choose a quality Muzo emerald and also assisted in selecting the final setting. He was patient – no “hard sell” – which is what I wanted.
The final outcome delighted my wife, which was a relief! Some final adjustment to sizing required which was included in the price. I would use Phil again (for the 50th perhaps?!)”

Trevor Walters

“Choosing the right wedding rings can be a daunting prospect but fortunately we found London DE and they made the whole thing simple! They guided us throughout the process and we were delighted with the end result. Our rings were excellent value for money (we shopped around and could not find the same quality for the same price elsewhere). When we were in the advanced stages of planning our wedding it was such a relief to know that those all important rings were taken care of. I cannot speak highly enough of Phil and his team, both in terms of their professionalism and customer service, and I would unreservedly recommend them to anyone looking for bespoke jewellery for that special occasion.”

Steve Sirman

“Excellent Service and value for money.

My wife was so pleased with the Diamond earrings that you provided for her birthday.

Many thanks!”

Rob Perren

“Excellent service from London Diamond & Emerald Exchange.

I had a very personal experience, they helped me pick an emerald to suit, gave very professional and sound advice, had met with Rory on numerous occasions to hand pick the Emerald of choice for my now Fiance, who is over the moon with the ring, and all of her friends are quite envious so I hear!

Well done London Diamond & Emerald Exchange, great service all round”

Daibhid Gray
London Diamond and Emeralds

“I had a wonderful experience from Phil and his team when purchasing my beautiful engagement ring. Phil made me part of the process from end to end, including the ring design and the choosing of the stone. He kept me up to speed through out the build until it was ready and offers free post services to ensure continued brilliance and fitting. The end result was nothing short of spectacular.
For an item so personal, it was a pleasure doing business with him and his team.”

Peter Schurch

“My boyfriend found this place on the internet and contacted Phil who arranged for Rory to meet with us as we were looking for an Emerald engagement ring. Rory was very patient in explaining to us various details and information about Emeralds that was impossible to obtain anywhere on the internet or just by browsing through shops and asking various retailers for opinions. He brought a few sample Emeralds to show us and he also picked an amazing Emerald that aligned with exactly what we wanted and within the price my boyfriend was looking for. It was an amazing journey designing this ring. Both Phil and Rory are very friendly, patient and helpful. The knowledge Rory has about Emeralds (even Rubies and Sapphires) is vast and impressive. The diamonds picked out for us to be placed around the Emerald was also of amazing quality. All in all we were extremely happy with the service, the quality of the gems they offered and the workmanship of the ring was also impeccable. I definitely recommend this place for anyone looking for that very special ring for their special someone!”

- Alberto & Wanting

“Choosing the right ring for the big day is not easy! But it was definitely satisfying to see the result!  I purchased the engagement ring + wedding rings with LD&EE and I would definitely recommend to others.  Phil was always available by mail and phone to clarify any questions.  My fiancé was delighted with the result! Best quality and best service, thanks Phil!”

Bruno Hansen

“Great work from Phil and Rory. Personalised service delivered in no time at all- would thoroughly recommend to others”

- Will Searight

“The Team were very helpful and did everything they could to ensure we got great service, which even included reworking the engagement ring on the day of collection as it was slightly to small.  I recommend there service and will return when we are looking to purchase wedding rings.”


“Having been recommended by a family friend I inquired as I was seeking to buy an eternity ring. Phil was really helpful in guiding me through the myriad of options from stones to ring types (mind bending choice). It was a completely different experience to the hard sell I’d found in most Hatton Garden retail shops. When it came to creating the ring design and making stone selection I met with the actual craftsman in person who went through a careful consultation to get the design just right. Extremely pleased with the result, especially the competitive price. So pleased even I’ve also brought a new engagement stone, again great/patient service, with a massive choice of stone and well beyond those on offer from any shop or online retailer I tried. “


“When my partner and I first discussed the prospect of tying the knot, I decided that I wanted to be part of the decision process for my engagement ring. London DE expertly guided me through hundreds of possible options to find my perfect match! I’m certainly not an expert but the colour and sparkle of my engagement ring took my breath away and it was a fraction of the price of similar pieces I saw in jewellery shop windows!”

- Annabel Sayers

“On enquiring for a ring Phil from London DE was able to quickly identify the style that would be perfect and a full range of options. He provided expert advice and I bought the perfect ring (to help in getting the right answer!). Having seen a number of other rings recently I know that the ring I received was both of the highest quality for the right price and I wouldn’t hesitate to recommend Phil and London DE for anyone looking to ask a certain question.”

- Liam Connors
London Diamond and Emerald Exchange

“My fiance ordered and designed me a ring via London Diamond & Emerald Exchange.  Really pleased with the design, look and fit of the ring. It arrived really quickly and the team were really easy to work with, keeping us well informed every step of the way “

- Nicola

“Fantastic. Having an engagement ring made is a scary thing, you hope it turns out like you imagined but mine turned out even better! Phil was helpful and patient throughout a long process of me asking questions, making changes, etc. He delivered it in person to check I was happy and, overall, I found a much more personal service than you would expect from a primarily online business / more personal than any walk-in shop! Thanks again Phil.”


“I had a bespoke diamond engagement ring made to order and was very happy with the whole buying process from start to finish. With no previous experience of buying jewellery I needed some extra help which Phil and Rory were happy to provide. They helped me to find the best diamond for the budget I had available. The end product was beyond any expectations I could have had (and was approximately a third of the cost it would have been to go to a mainstream jeweller). Have already recommended LDE to family and friends (having had LDE recommended to me).”

Richard Purdy
London Diamond & Emerald Exchange

“Making a jewellery purchase online/overseas certainly provides it’s challenges. However, I can’t speak highly enough of the level of professionalism and service that Philip and the London Diamond & Emerald Exchange provided throughout the entirety of this process. Philip went above and beyond to ensure we got exactly what we wanted (Whilst minimising any potential stress/anxiety) and at a more than competitive price. We couldn’t be more thankful for stumbling across LDE as they have exceeded even our wildest expectations. We have absolutely no hesitation in recommending LDE to any in the market looking to purchase some quality jewellery, but in particular, Colombian Emeralds.”

- Mark & Lousia
London Diamond and Emerald Exchange

“I would recommend London DE unreservedly – particulary on the strength of advice offered by Phil Spencer. I am somewhat biased but don’t bother going anywhere else for engagement rings!”

London Diamond & Emerald Exchange

“Very happy with this service, these are good people. Found them while browsing for an emerald ring over the web, met Phil in Hatton Garden who took me down to the workshop. Was given an interesting background lesson on emeralds by Rory who had recently purchased a good new selection of stones. They then helped me design a ring for my wife (a birthday present) and it was finished, ready and looking beautiful within 5 days. If you don’t want to spend thousands of extra pounds for the frills of shopping in a top west end store then these are your guys. The result is just the same. Will go back to them again when I have another requirement and would certainly recommend to friends.”

- James Clements
London Diamond & Emerald Exchange

“I recently purchased a pair of beautiful Colombian emerald and diamond earrings from London DE. I could not have been more pleased with the service they provided and the professional manner in which Phil and Rory interacted with me – they were so patient and helpful!  Buying jewellery in Hatton Garden can be a bewildering experience so it was a real breath of fresh air to find a bespoke jeweller that specialises in coloured gems and really understands them inside out.  I was able to trace the origin of my emeralds right back to the mine in the Muzo region of Colombia because LDE’s partner business actually produces and distributes the gemstones so you can be sure you are getting the best possible value for money.  I would recommend London DE unreservedly to anyone looking for bespoke jewellery and coloured gemstones…….”


“My fiancé made my day with a beautiful engagement ring from London DE! We decided to make this a joint decisions so I was involved in the process from start to finish.  From the word go LDE were professional, helpful and passionate about everything the did – no detail was too small! We had spent a huge amount of time window shopping in Hatton Garden, Bond Street and elsewhere but we decided a bespoke, one-of-a-kind was the way forward for us.  Rory and Phil were amazing (and so patient)! They spent time explaining everything to us and we left feeling we had achieved fantastic value for money and created the perfect engagement ring!  We would recommend LDE unreservedly and we look forward to coming back to see them to order our wedding rings.”


“I found what I was looking for and got the help I needed. The result was a beautiful diamond. Thanks a lot! “

Ben Libor

“I have just received my engagement ring and it is beautiful. Phil was fantastic! He was there every step of the way, I felt completely included and he put my mind at total rest. I can’t wait to use the service again when it comes to making a wedding ring.”

- Vikki Bell

“Superb service from start to finish, very transparent and the staff were extremely knowledgeable.  Will certainly be recommending their services to friends and family.”

- Oliver

“Couldn’t have been happier with the service Philip provided.  He guided me through the process, explaining the variations to look for within loose emeralds, along with which emeralds would work best, and finally recommending a great designer/jeweller to create my bespoke ring. I would absolutely recommend Philip (and was even the one who asked where I could write a testimonial) and will be going back to him for further pieces for sure.”

- Ollie & Camilla Tunnicliffe

“I have been purchasing rare coloured diamonds from Phil, London DE over the past three years and more recently a fine Colombian emerald. I have always received a professional, reliable and knowledgeable service and certainly would not hesitate in recommending this company.”

Christine Niizeki

“I purchased two vivid green high quality emeralds without any regrets from London DE.  I was given a professional service during the purchase procedure and the dealers showed me every courtesy and even provided proof of identity. I am content to trade again with them.”

- Richard Brooking

“We have purchased many fine Colombian emeralds from Mr Phil Spencer at London DE Limited in UK. The price is very competitive and we are experiencing high demand for emeralds and coloured stones in Hong Kong and Mainland China. The service we receive is very good and we look forward to continuing to work with London DE as we grow our business in the Far East and around the world.”

- Mr Lu Yi, Lu Yi Fine Gems, Wuhan, Hubei Province, China