We Are Raising Funds

We ethically source and supply loose gemstones and create bespoke, handmade jewellery in London’s Hatton Garden. Ethical standards, trusted suppliers and breadth of choice are our values. We take great care in confirming the provenance of materials, ensuring fair trade and environmental principles are upheld.

We’ve cultivated a unique set of relationships, in particular with emerald suppliers in South America and Colombia, enabling us to offer competitive prices.

We work with both B2B and B2C markets, with an ethical lean business model designed to deliver high quality at below high street prices.
New technology allows us to operate more efficiently via digital means, with no need to hold large amounts of stock, exploiting the ‘just-in-time’ principle. By working to order, we avoid costly retail premises and large inventories. This ‘clicks and bricks’ approach enables us to offer the best of both worlds.


Intended Impact

The mining and processing of coloured gems is a multibillion-dollar international industry. Despite the high profile, an ethical, sustainable mine-to-market supply chain for these materials is a high priority to reduce the impact on the physical environment and quality of life for labourers.

Our mission is to deliver precious gemstones and bespoke jewellery to business and retail markets in an ethical and cost-effective way. We ensure the integrity of our products, from mine to retail market, with a fair trade approach.

One of our key USPs is a hybrid proposal to an often impersonal buying journey – achieved with a consultative based sales process and personalised ‘click & buy’. The impact of the business model is increased choice and satisfaction. By cultivating our working relationships, we are in in a strong position for growth. With an additional capital injection, we plan to increase revenues and employ extra staff to meet the increasing demand for ethical gemstones and jewellery.

Substantial Accomplishments To Date

We have developed our position in the market organically over the past 5 years, building key relationships. Some of our specific achievements and awards include the following:

  1. Shortlisted in the Retail Jeweller UK Jewellery Awards, to be held in July 2019, in the category “Ethical Jewellery Business of the Year,” in recognition of our work to promote ethical standards and integrity within our industry (February 2019).
  2. Winner of “Jewellery & Watch Supplier of the Year” at the National Association of Jewellers (NAJ) Awards (December 2018).
  3. Awarded “Best Diamonds & Emeralds Supplier 2018” at the UK Enterprise Awards.
  4. Winner of “Total Business European Business awards” as recognition for demonstrating peerless accomplishments within the sector (2018).
  5. Shortlisted in the “Jewellery & Watch Supplier of the Year” at the National Association of Jewellers (NAJ) Awards (December 2017).
  6.  Finalists in the categories of “Start-up, One to Watch” & “Entrepreneur of the Year” in the “KPMG SME Awards”.
  7. We have achieved an “Excellent” Trustpilot score of 5 stars.


Monetisation Strategy

We minimise the amount of stock we hold and do not operate retail premises. This enables us to channel investment into marketing, advertising and PR in order to build and maintain our brand and reputation, whilst minimising overheads. Our international focus reduces the systemic risks associated with operating in a single region, mitigating some of the challenges presented by Brexit.

Our customer base includes retail and trade clients, to whom we supply loose gemstones, ready-to-wear and bespoke jewellery. Due to our joined-up approach, we’re highly flexible and adaptable, allowing us to deal with small retailers and consumers as well as larger institutions. We produce engagement rings, jewellery, accessories and bespoke jewellery, as well as fine loose stones to the B2B and B2C market.

Use Of Proceeds

Our main aim for this round of fundraising is to grow and expand our business, whilst raising our profile and promoting our brand, both in the UK and overseas. The capital raised will be partly channelled into expanding our sales function and developing an in-house marketing, digital marketing and advertising team. This will enable us to grow market share and develop brand recognition. In addition, it will enhance our ability to act as a broker to other businesses in our industry, seamlessly supplying them with superior goods in a highly efficient manner.

We believe it is key to the customer experience and sales performance when client-facing is the ergonomics of the environment in which we interact with our customers. Consequently, we will use part of the investment to move to a new and larger sales office, affording us the ability to interact with a greater number of potential customers in surroundings that are conducive to the standards expected of our discerning clientele.



Investor Security Is Extremely Important To Us

We want to continue to build and develop a premier business model and become a market leader in the coloured gemstone sector, based upon sound fundamental principles and strong decision-making processes. We also understand that to be
able to achieve this, the business must be disciplined, ethical and cautious in order to provide maximum investor security.

From a market perspective, the Colombian origin of an emerald tends to assure a high- er intrinsic value than those from any other geographical provenance: Thus it is not surprising that of the 20 emeralds that achieved over $100k per carat in auction history, 19 hail from Colombian mines.

Source: Francois Curiel, Christie’s chairman of Asia Pacific

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Investment Options Available

Option 1

Invest from £7,500 – £25,000

Earn 0.83% per month on a 6 month rolling contract/ 10% P.A

Receive immediate monthly income payments

Option 2

Invest £25,000 – £50,000

Earn 1% per month on a 6 month rolling contract/ 12% P.A

Receive immediate monthly income payments

Option 3

Invest £50,000 plus

Earn 1.25% per month on a 3 month rolling contract/ 15% P.A

Monthly Income

Receive immediate monthly income payments