Our Strategy

London DE focuses on both the manufacturing of and trading in the rarest and finest quality, top of the range gemstones because this is the segment of the market which has performed the most consistently.

We are now seeing a further increase in demand for the highest quality emeralds, rubies and sapphires with significant price increase and new records being achieved.

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We supply gemstone and jewellery to order, operating online, on the phone and face-to-face, without the need for costly retail premises. As a consequence, we can deliver our product at a fraction of the price of traditional jewellery and gem dealers.

We achieve this in part through our unique set of relationships, high in the gem supply chain, and partly through our lean business model.  We can deliver consistent profitability through regular turnover of stock at attractive and sustainable margins, benefiting from an asset class with increasing global demand.

The corporate mission of London DE is to deliver precious gemstones and bespoke jewellery to both business and retail markets in a smarter, more cost effective way than our competitors.

We can deliver consistent profitability through regular turnover of stock at attractive and sustainable margins. Benefiting form an asset class with increasing global demand.

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