Bogota
Green gem icon
EMERALDS

Our Bogota base, facilitates the supply of emeralds and the in-house production of emerald and diamond jewellery

An atmospheric image of the tip of the Burj Khalifa
$162.1m
Colombian emerald exports in 2024
6+ years
Close partnership with London DE
55%
Global emeralds sourced in Colombia
OVERVIEW

Internationally recognised for emerald and diamond trade excellence

In 2020, London DE formally extended its operational reach to Bogota. This strategic expansion was designed to maintain a significant presence within international markets while securing direct access to Colombia's world-renowned gemstone trade. Situated in downtown Bogota, the epicentre of the nation's emerald industry, London DE SAS is ideally positioned at the nexus of both the procurement and distribution of premium emeralds and diamonds.

WHAT DO WE DO

Proximity to ethical mining and key markets

Our end-to-end model sources directly from mines, processes efficiently, and supplies wholesale and retail markets. By purchasing at a discount and selling slightly below market price, we maintain healthy margins and remain competitive. Contracts linked to daily spot prices insulate us from volatility, ensuring consistent profitability despite market fluctuations. With this process, London DE SAS is able to offer gemstones and handcrafted jewellery, sourced with care, alongside expert customer service for our clients.

WHY BOGOTA?

Cross border opportunities and traditional craftsmanship

Bogota has a rich tradition within the jewellery and gemstone industry. Colombian emeralds are considered some of the rarest and most desirable in the world, with their intense green saturation, few inclusions and high transparency. With RUCOM, the full trading licence to operate in Colombia, we are able to export these incredible gemstones via licensed export partners. This also allows us to develop our cross-border opportunities with North American markets via Miami.

WHY BOGOTA?

Cross border opportunities and traditional craftsmanship

Bogota has a rich tradition within the jewellery and gemstone industry. Colombian emeralds are considered some of the rarest and most desirable in the world, with their intense green saturation, few inclusions and high transparency. With RUCOM, the full trading licence to operate in Colombia, we are able to export these incredible gemstones via licensed export partners. This also allows us to develop our cross-border opportunities with North American markets via Miami.

WHY NOW?

Proven regional growth and sales capacity

01

Attendance at high-profile events, such as the prestigious Medellín family offices event, establishes London DE SAS presence within influential circles.

02

In 2024, London DE SAS introduced emerald tours as part of our education and sales growth, letting clients see firsthand the famous Emerald District and impressive mining regions through pristine rainforest terrain, tracing our emeralds directly from local artisan mines.

03

Colombia is home to cross-generational jewellery-making techniques, crafting intricate pieces unique only to Latin America.

04

Located at the heart of the Emerald District, we are granted premium access to trading floors and local auctions, ensuring a continuous supply of high-quality rough and cut stones.

05

London DE SAS’s central positioning allows for immediate acquisition of exceptional gemstones directly from local miners and independent traders, bypassing lengthy supply chains and establishing us as a primary stakeholder in the Bogota market.

06

This Colombian subsidiary acts as the regional office and primary supply chain link for the parent company.

Frequently Asked Questions
Can I visit the Bogota branch?
Where is the Bogota branch located?
What services does the Bogota branch provide?
What makes the Emerald District so famous?